OUR COURSES
Being as close to the air travel market as we are means we understand what those working in the industry need to know. Our training courses bring together expert practitioners from MIDAS Aviation and our Partners as they share knowledge and skills.
These online courses provide accessible learning to those working in travel and tourism anywhere in the world, and providing a simple and cost-effective way to stay up-to-date, learn new things and be challenged to bring new insights and strategies to day-to-day work.
On completion of each course, students will receive a certificate and will also be entitled to a complimentary 30-minute Q&A with the instructor.
The following courses are available:
TOURISM RESTART & RECOVERY PLAN
The COVID-19 pandemic of 2020 has caused massive disruption to tourism businesses and destination marketing everywhere. This course is designed to steer the user from crisis to recovery, guiding the student through the steps needed to rebuild tourism and develop an effective plan to move forward.
Who is this course for:
The course is aimed at those working in governments, official tourism boards and associations, tourism businesses and other key players in the tourism eco-system. It provides the tools and essential guidance to understand the opportunities and challenges the tourism industry is facing, and explains how to execute a comprehensive tourism recovery plan. Using a combination of theory, global examples and case studies, course participants will learn key strategies to successfully segment the market in the new normal era, domestic and international strategies to stimulate demand and key considerations to reopen destinations and rebuild travel and customer confidence.
Course agenda:
Module 1:
From tourism and travel crisis to recovery and rethinking management
COVID-19 impact in the tourism sector
Re-thinking and transforming the tourism sector
Adjusting the business model to meet near-term challenges
Moving from crisis to recovery management strategy
The government role to help the tourism sector reopen successfully
The role of data analytics
The importance of communications
Restoring and rebuilding traveller’s confidence - Value chain approach
MIDAS Aviation provides customised workshops about air service development.
Module 2:
Preparing a comprehensive tourism recovery plan
Key elements of a recovery strategy
Tourism Board and tourism business perspectives
The eight-pillars strategy of a comprehensive tourism recovery plan
- Rebalance priorities and budget
- Data analytics
- Focus segmentation
- Demand stimulation
- MKT, communications and branding
- Alliances and partnerships
- Stakeholder collaboration
- Technology, innovation and up skillingTourism Board & business perspectives working together
Expanded ecosystem strategy
The importance of brand and business repositioning for growth
Case studies - Selected countries recovery plan strategies