Market Insight

As experts in aviation data, we work with clients to help them understand what is happening in aviation markets around the world and to explain the implications for their business.

For instance, following the covid-19 pandemic, we were asked to help companies understand how passenger demand might evolve and recover. Businesses such as luxury brands, reliant on major airports for a large part of the revenue, needed expertise to help them steer business strategy and make decisions about reducing the scale of operations or investing for the future.

In another project we helped provide written insights around the implications for market competition from an airline acquisition, while for another client we delivered a presentation and discussion about the state of the industry and market opportunities for a national destination marketing agency to inform their strategy for pandemic recovery.

Market insight can be provided as consultancy services, in-depth reports, workshops and as content for internal and external consumption. We know that people are hard-wired to enjoy a good story. People remember stories and pass them on. So, we endeavour to present insight both formally and as engaging stories. We're not afraid to offer opinions but recognise the need to support them with evidence.

Case Study:

We work closely with OAG to provide much of their content. We use their data and our own detailed understanding of the aviation market to provide a continual pipeline of stories which showcase the depth and breadth of insight available using their data.