We're not ashamed that everyone at MIDAS Aviation loves data. We know that data, and especially big data, is in vogue. Whilst data providers are working hard to make data accessible to more people than ever before, we recognise that accessing the value in your data can still be daunting, especially when you might have a million other things to focus on.
Here at MIDAS Aviation, our objective is to turn data and insights into clear actionable points that create competitive advantage for our clients. It’s never about data for its own sake but about how data – evidence – can be used to make smarter decisions.
Each of us at MIDAS Aviation has been at the coal face, in senior roles and in a range of aviation businesses. We are used to using data for everyday decision making, perhaps to convince a board of the need for investment, to make the case to an airline for launching a new route, or to gain insight into developing a new consumer product. Working competently with data is about more than just crunching the numbers. It's about interpreting trends, applying experience to the evidence, and developing insights about what we see.
We've used all the main industry data sources, and many more besides, and we're passionate about helping others access and understand data. We have a particularly deep knowledge of, and insight into, OAG's data - in fact we think you'd be hard placed to find a team of people who know more about their products, but we don't restrict ourselves to a single source. We pride ourselves on our ability to source exactly what is the right data and analytic tool for each client.
Data Visualisation is important aspect of how we work with data. Presenting data and analysis in ways that convey the meaning in a more readily accessible form for a wider audience is often key to create value.
